Expertise
Wine & E-commerce SEO
End-to-end ownership of an e-commerce SEO program — strategy, technical execution, content, and reporting — behind a +140% organic revenue result in 12 months for an Australian wine brand.
What I own
- Full-funnel ownership — strategy, technical execution, content, and client reporting for the entire SEO program, not one slice of it.
- Safe platform migrations — URL-mapping tracker before migration, daily GSC monitoring post-launch, and same-day fixes for redirect issues.
- Conversion tracking from zero — identified that no conversion tracking existed, then implemented GA4 event and lead tracking, turning previously invisible traffic into 32 attributable leads.
- Authority growth — built domain authority to 1,822 backlinks across 218 referring domains.
- Honest reporting — flagging slipped rankings with recovery plans, and surfacing an 88.8% lead-form drop-off as a UX priority rather than hiding it behind a good top-line number.
Worked example
+140% organic revenue growth in 12 months, organic traffic +110.7% YoY sustained at +75.1% YoY into the next quarter (from a 4,132-session to 10,302-session quarterly baseline), keyword footprint up from 60 to 83 keywords in the Top 3 (+38% in a quarter, 8 at #1), Core Web Vitals passing across mobile and desktop, and indexed pages grown from 170 to 189. Read the full case study →
Who I'd fit well with
E-commerce teams planning a platform migration, missing conversion attribution, or with a strong top-line number that hasn't been stress-tested against the funnel underneath it.
FAQ
Wine & E-commerce SEO — Questions
What did you own on the wine e-commerce engagement?
The full SEO program end-to-end: strategy, technical execution, content, and reporting — including building conversion tracking from scratch and leading the platform migration.
Can you migrate an e-commerce site without losing SEO rankings?
That was the exact challenge in a Wix-to-Shopify migration: a complete URL-mapping tracker built pre-migration, daily Search Console monitoring post-launch, and same-day fixes for failed or double redirects protected existing organic traffic through the transition.