Expertise
Travel & Tourism SEO
As part of a 4-person team, I delivered content-led SEO across 30+ US tourism and attraction websites — this is direct, hands-on US-market experience, not a hypothetical fit.
What I own
- Multi-vertical portfolio delivery — sightseeing tours, ghost/history tours, watersports and excursions, museums, family entertainment, and iconic-destination sites.
- Booking-flow crawlability — keeping ticketing and booking pages, often built on faceted or parameter-heavy URLs, crawlable and indexable.
- Seasonal content planning — content built and indexed ahead of seasonal demand spikes, not reactively.
- WordPress management — technical and on-page SEO plus platform management across the full portfolio.
- Stakeholder reporting — regular performance reporting across a multi-site, multi-stakeholder US client relationship.
Worked example
Contributed to a flagship site profile of 674.8K estimated monthly organic traffic and 122.3K organic keywords (9.1K in the Top 3, 27.4K in the Top 10), SEMrush Authority Score 57 across 10.9K referring domains. Team-level scale, shown to convey the environment — not attributed to me alone. Read the full case study →
Related reading
For the underlying framework, see the guide: Travel & Tour SEO Guide.
FAQ
Travel & Tourism SEO — Questions
What's your direct experience with travel and tourism SEO?
Content-led SEO across 30+ US tourism and attraction websites as part of a 4-person team, spanning sightseeing tours, ghost/history tours, watersports and excursions, museums, family entertainment, and iconic-destination verticals.
Why is SEO different for travel and tour websites?
Travel sites combine seasonal demand, location- and activity-specific landing pages, and a booking flow that must stay crawlable — issues generic SEO playbooks often miss, particularly around faceted URLs on tour/ticketing platforms.