Technical SEO & Migrations
Crawl architecture, indexation, Core Web Vitals, and structured data — plus a full Wix→Shopify migration executed with zero material traffic loss.
See my technical SEO experienceExpertise
What I Bring to an SEO Team
Five areas, each grounded in a real engagement rather than a generic skills list. Where a result was a team effort, I say so — see the full case studies for exact numbers.
Local & Regional SEO
Google Business Profile optimization, local landing pages, and citation consistency for brands that need to win nearby, high-intent search.
See my local SEO experienceContent Strategy at Scale
Content architecture built around real search intent and structured for AI-search retrievability (GEO/AEO) — delivered across 30+ sites as part of a 4-person team.
See my content strategy experienceTravel & Tourism SEO
SEO for tour operators, ticketing platforms, and experiential-travel brands — seasonal content, location pages, and booking-flow crawlability across a 30+ site US portfolio.
See my travel SEO experienceWine & E-commerce SEO
End-to-end SEO ownership for e-commerce brands on Shopify and WordPress — the program behind +140% organic revenue growth for an Australian wine brand in 12 months.
See my e-commerce SEO experienceProcess
How I Run an Engagement
1. Audit
Full technical crawl, GSC health check, and keyword/content gap analysis.
2. Prioritize
Issues ranked by revenue and traffic impact versus effort to fix.
3. Build & instrument
Technical fixes, content, and conversion tracking shipped and tracked openly.
4. Report, including losses
Results tied to organic revenue and leads, via GSC, GA4, and Looker Studio.