Technical SEO & Migrations
Crawl architecture, indexation, Core Web Vitals, and platform migrations — including a full Wix→Shopify move with zero material traffic loss.
See my technical SEO experienceSEO Manager · Virtual Employee
TK10922 — SEO Manager for International Brands (US & EU Overlap)
10+ years in SEO, ~4 years delivering for international clients across the US, Australia, and other Western markets. I lead technical SEO, organic growth, and AI-search adaptation for e-commerce and travel brands — with full overlap for US and European business hours.
+140%
Organic revenue / 12 months / wine e-commerce
+110.7%
Organic traffic YoY, sustained into Q2
32
Attributable leads from GA4 tracking I built
10+ yrs
In SEO, incl. 4 yrs on international teams
Core Expertise
What I Bring to an SEO Team
Five areas I've owned end-to-end, not just advised on — each backed by a real result, not a services menu.
Local & Regional SEO
Google Business Profile optimization, local landing pages, and citation cleanup for brands that depend on nearby, high-intent search.
See my local SEO experienceContent Strategy at Scale
Delivered content-led SEO across 30+ US tourism websites as part of a 4-person team — intent-mapped, and structured for AI-search retrievability (GEO/AEO).
See my content strategy experienceTravel & Tourism SEO
SEO for tour operators, ticketing platforms, and experiential-travel brands across 30+ US sites — sightseeing, watersports, museums, and iconic destinations.
See my travel SEO experienceWine & E-commerce SEO
Full-funnel SEO for e-commerce brands — the program behind +140% organic revenue growth for an Australian wine brand in 12 months.
See my e-commerce SEO experienceAll Expertise
Not sure where I'd fit on your team? See the full breakdown of what I own end-to-end versus what I've contributed to as part of a larger team.
View all expertise areasCross-Market Experience
Already Delivering for Western Clients
Not a hypothetical fit for a US or European team — I've been doing this work for their clients for years, with full business-hours overlap.
US Travel & Tourism (30+ Sites)
Content-led SEO across 30+ US tourism and attraction websites as part of a 4-person team — sightseeing, ghost/history tours, watersports, museums, family entertainment, and iconic-destination verticals. Owned keyword research through publishing, on-page and technical SEO, and WordPress management across the portfolio.
Read the US travel portfolio case studyAustralian & New Zealand E-commerce
End-to-end ownership of an Australian wine brand's SEO program (+140% organic revenue in 12 months) and a New Zealand custom-print brand's internal-linking rebuild (~110% traffic growth in 15 months) — both documented with full detail below.
See both case studiesProof, Not Promises
Recent SEO Case Studies
Real engagements, real numbers, with the tools and tactics named — including the losses, not just the wins.
Wine E-commerce · End-to-End Ownership
+140% organic revenue
in 12 months for an Australian wine brand, plus 32 attributable leads from conversion tracking I built from scratch.
Read the full case study
US Travel & Tourism · Team of 4
30+ sites
content-led SEO across a US tourism and attractions portfolio, contributing to a flagship site with 674.8K estimated monthly organic traffic.
Read the full case studyA third case study — a New Zealand e-commerce internal-linking rebuild, ~110% traffic growth over 15 months — is also documented in full.
Frequently Asked
Questions Clients Ask
How would you work with our team?
As a dedicated SEO Manager through Virtual Employee — working inside your tools and meeting cadence, and owning organic growth end-to-end: strategy, technical execution, content, and reporting.
Can you work US or European business hours?
Yes. I already deliver for international clients across the US, Australia, and other Western markets, and I keep full overlap with US and European business hours.
How do we get started?
Through your Virtual Employee account manager, who coordinates interviews, onboarding, and start dates — see working together.
Do you have experience with Shopify and WordPress at scale?
Yes — a full Wix-to-Shopify migration for an Australian wine brand, ongoing WordPress management across a 30+ site US travel portfolio, and a WordPress information-architecture rebuild for a New Zealand e-commerce brand.