Expertise
Local & Regional SEO
For brands that depend on nearby, high-intent search — a physical location, a service area, a booking meeting point — local SEO puts you in the map pack and the local results that convert fastest.
What I own
- Google Business Profile optimization — categories, services, photos, and posting cadence aligned to what actually influences local rankings.
- NAP consistency audits — name, address, and phone details reconciled across directories and citation sources.
- Local landing pages — location- and service-area-specific pages built to match real local search intent, not duplicated templates.
- LocalBusiness schema — structured data implementation to support map pack and rich-result eligibility.
- Competitive local gap analysis — where competitors are outranking a client in the map pack, and why.
Where this connects to my other work
Local relevance mattered directly in the travel & tourism SEO portfolio I've delivered — tour operators and attractions with a physical meeting point need the same fundamentals as any local business, layered onto seasonal and destination content.
FAQ
Local SEO — Questions
What is local SEO and when does it matter?
Local SEO optimizes visibility for searches tied to a place — "near me" queries and the Google Maps pack. It matters for any brand where customers find you by location: a meeting point, a showroom, or a defined service area.
How is local SEO different from technical or content SEO?
It adds location-specific ranking factors on top of the fundamentals covered in technical SEO: Google Business Profile signals, NAP consistency across directories, local landing pages, and proximity relevance.