Expertise
Technical SEO & Migrations
Technical SEO is where I start every engagement — before content or links, find and fix what's capping crawlability, indexation, and speed. It's also the foundation behind the Wix→Shopify migration that grew a wine brand's organic revenue by +140%.
What I own
- Full site crawls — Screaming Frog audits covering status codes, redirect chains, duplicate/thin content, and broken internal links.
- Indexation & coverage — Search Console analysis of indexed vs. excluded pages, crawl budget waste, and sitemap accuracy. Grew one client's clean indexed footprint from 170 to 189 pages.
- Core Web Vitals — brought a client's CWV to passing across both mobile and desktop.
- Structured data — schema implementation reviewed against Google's Rich Results requirements.
- Platform migrations — a complete URL-mapping tracker pre-migration, daily Search Console monitoring post-launch, and same-day fixes for redirect issues.
Worked example
Wix → Shopify migration
Built a complete URL-mapping tracker before migration, monitored Search Console daily post-launch, and isolated and fixed failed and double redirects within a day of detection — protecting existing organic traffic through the transition and setting up the +140% revenue growth that followed. Read the full case study →
Related reading
For the step-by-step process, see the guide: How to Do a Technical SEO Audit.
FAQ
Technical SEO — Questions
What does a technical SEO audit you run cover?
A full crawl (Screaming Frog), a Search Console indexation and coverage review, Core Web Vitals and PageSpeed diagnostics, structured data validation, redirect and canonicalization checks, and a prioritized fix list ranked by impact.
What's your experience with platform migrations?
I led a full Wix-to-Shopify migration end-to-end: a pre-built URL-mapping tracker, daily Search Console monitoring post-launch, and same-day fixes for failed or double redirects — the migration protected existing organic traffic through the transition.